The Problem
Role
UX Designer
Screening Room Online (SRO) existed on two clunky, disjointed platforms: an iPad app and a web portal. The long-term goal was to redesign and rebuild the iOS and web apps so that sales teams and SPE executives could enjoy their screener watching experience. My team was tasked to create a new web console for Admins, giving them the ability to easily publish screeners to SRO so that content could be available for the future product releases.
Discover and Strategize
Stakeholder & User Interviews
The best thing about working on an internal product is sometimes your users sit just a couple desks over from yours. We held weekly meetings with our neighbors (stakeholders, managers and end users) to gather requirements and discover their wants, needs and pain points in their current workflow.
Whiteboarding Sessions
The design team regularly synthesized information and ideas together to facilitate understanding and hypothesize potential solutions. We proposed multiple concepts to our users during our weekly meetings using the whiteboard. From there, we collaboratively decided to move forward with the strongest concept.
Sitemap
Communicating the site structure to the stakeholders, managers, users and developers.
Design and Validate
Wireframing, Prototyping and Validating
We created a clickable lo-fi prototype to test with users and to illustrate to the developer what needed to be built. We designed with bootstrap components, as the developer would be using that framework.
Hi-Fi Mockups
Once the general flow, IA and interactions were established, our very talented intern took the designs from wireframes into high fidelity designs and worked with the developer during the engineering process through launch.
Results
This was a fun internal project that was the first step into the larger challenge of completely overhauling SRO. By creating an easy to use, highly customized Admin tool, we paved the way for future SRO success.
Fast-forward to one year later, Screening Room Online was redesigned, rebuilt and rebranded as Screeners. It's currently being used by executives and sales teams worldwide.